LED Lighting

Over the past several years, Gary S. Rosenfield has been deeply involved in the lighting industry, particularly with LED technology. He was able to build his knowledge of this category through association with Generation Brands, a large private equity owned group of lighting manufacturers in North America. While working with Generation Brands, Gary led the start up of a joint venture LED business, JuiceWorks LLC, with reach into both the commercial and the residential markets. With its initial two product launches, the company won Next Generation Luminaires awards, a prestigious program sponsored by the Department of Energy and other groups.

Gary’s expertise encompasses both lighting channels of distribution and LED technology. Most recently, he has been supporting both established and start-up LED lighting manufacturers in their business development, product planning, as well as their general marketing and sales strategies.

Gary has also authored several articles on the LED lighting market:

LED Market Insight: What is the real life, anyway?

LED Market Insights: Incentify the homebuilder!

LED Market Insights: Looks Matter!

LED Market Insights: Are we at the tipping point?